Visit McMinnville, TN went through a rebranding effort in order to promote the area and attract new visitors. The charming downtown, business community and natural beauty of McMinnville make it a hidden gem located between Chattanooga and Nashville, TN.
We invited influencers to create content while allowing a nimble production crew to come along as they explored all the sights, sounds and tastes of the area. Within the first two weeks of launch, the first influencer video garnered more than 95,000 views.
Team Credits: Tuyen Ho, Art Director; Taylor Walters, Executive Producer; Ben Maxey, Motion Designer; Open Fire Media, Video Production; Mandy Eller, Client; Natalie Allen, Influencer; Tight Loops Fly, Influencers
When Patricia Nash Designs first launched we helped define visual styles, build a library of product photography and shape the systematic approach and expression of her brand. Our intention was to be able to construct worldly scenes, evoke feelings of travel and appeal to multiple generations of women. By matching the same values that go into the creation of her Italian leather handbags – craftsmanship, quality, attention to detail – in our designs, we were able to elevate and chart the course for her brand.
Team Credits: Paula Solomon, Account Director; Kelly Raines, Project Manager; PopFizz, Photography
Augusta, GA, most famously known for hosting the Masters each year, had a challenge of showing visitors all facets of what they could see and do throughout downtown Augusta and the Savannah River Region. Our goal was to maintain the core audience group of active boomers, while attracting millennials and others to the vibrant arts community, African American history, and natural outdoor recreation areas. Due to successful integrated marketing efforts, the 2018 visitor impact totaled $553.44 Million in visitor spending with a total of 68,453,160 impressions delivered during 2018-2019.
Team Credits: Joseph Nother, ECD; Taylor Walters, Producer; PopFizz, Production; Tuyen Ho, Art Director; Laura Kathleen, Photographer; Mary Blair, Account Manager; Lindsay Fructyl, Client
We worked with the Tennessee Aquarium to create an educational show to encourage conservation stewardship and curiosity for aquatic species among kids. Conservation Crew is given a mission to research and learn how to become involved with conservation efforts.
Prior to developing Conservation Crew, we spearheaded a 12-month influencer program to raise awareness, drive engagement and encourage visits to the aquarium.
The Tennessee Aquarium is a non-profit organization with a partnering Conservation Institute that works to study and preserve our natural ecosystems for generation to come.
Team Credits: Taylor Walters, Executive Producer; Brad Carpenter, Screenwriter and Influencer Specialist; Tuyen Ho, Art Director; Ben Maxey, Senior Motion Designer; Katie Marshall, Senior Designer; Mary Blair, Account Director; Thom Benson, Client; PopFizz, Production
Roane Alliance was entering into a transformational year and needed a new identity to coincide with some pivotal organizational changes. We created a flexible logo system that included all individual partner brands (Roane Tourism, Roane ECD, Roane Chamber, Education Matters and Retire Roane), as well as the parent umbrella logo for Roane Alliance.
Each partner was given a unique logo, primary color palette and co-branding examples for marketing materials along with a marketing playbook.
Ongoing collateral, campaigns and installations, including the K-25 Overlook Visitor Center, continue to be developed as the brands are expressed in new ways to continue to connect with their core audiences.
Team Credits: Tuyen Ho, Art Director; Brayan Zavala, Designer; Katie Marshall, Designer; Sierra Plese, Designer; Wade Creswell and Pam May, Client; Mary Blair, Account Manager; PopFizz, Photography
Tennessee Fund is the fundraising arm for the University of Tennessee’s Athletics program. Each year they provide support for student athletes, facility improvements and ultimately hope to improve the fan experience related to all university sports. For many consecutive years, we have designed the Annual Guide Book that promotes membership through season tickets and premium seating options. In 2021, a new website launched to become a digital resource to help showcase the benefits of membership, encourage giving and provide an interactive tool for prospects or current members interested in upgrading their membership tier.
Additional past campaign support for the Tennessee Fund included marketing collateral for the Campaign for Comprehensive Excellence, a $154.2 million facility improvement and Renewing Academic Commitment (RAC) program.
Team Credits: Matt Montgomery, UX/UI Director; Katie Marshall, Designer; Stephan Zerambo, Technical Director; Adam Wilgus and Will Crockett, Client; Brea Pate, Account Manager
Based on an initiative created by former City of Knoxville Mayor, Madeline Rogero, and a special council of community leaders, Maker City Knoxville celebrates the diverse group of makers, artists, designers and community members who champion the maker movement here in Knoxville.
We came in to help name, brand and unveil the new initiative at the Maker City Summit.
Team Credits: Joseph Nother, ECD; Benjamin Maxey, Motion Designer; Erik Vass, Designer; Taylor Montgomery, Project Manager
Gatlinburg SkyLift Park, one of the oldest attractions in Gatlinburg, TN looked to us to promote and execute a grand opening event for their newest addition, the SkyBridge.
As the property continued to expand, we were able to create and install an interactive trail signage system for the SkyTrail. Visitors can scan the code to learn more about the area, history and making of the SkyBridge.
Team Credits: Katie Marshall, Designer; Mary Blair, Account Director; Nick Lambert, Boyne Resorts, Client
Discover Greenwood needed a new brand system and seasonal tourism campaigns to market their destination within a driver market radius. Ready to Ride was created during the COVID-19 pandemic to encourage safe travel by way of close-to-home road trip adventures.
Stories of Greenwood, another seasonal campaign, used local experts to help visitors learn about what makes Greenwood so special to live, work and play.
Team Credits: Kevin Jones, Designer; Katie Marshall, Designer; Mary Blair, Account Manager; PopFizz, Production; Kelly McWhorter, Client
Wilson, Arkansas is located west of Memphis along the Mississippi delta. Known for its agricultural footprint, the town itself underwent a revival and reconstruction effort. The English Tudor architecture forming the town center, a new cafe and White’s Mercantile began to shape a unique visitor experience. Marketing strategies included print collateral, event promotions, digital advertising and website development.
Team Credits: Mary Blair, Account Manager; Brian Dempsey, Client
The National Medal of Honor Heritage Center in Chattanooga, TN opened in 2020. We assisted with the grand opening promotion, ongoing marketing collateral and created a podcast, Valorcast, to honor and tell the stories of Medal of Honor recipients.
Additionally, the Medal of Honor Convention chose Knoxville as host city in 2014 and will return in 2022. We worked to promote the event, register attendees and created leave behind components that could be used by the Medal of Honor Society well after the event. Those components included an educational app for their Character Development Program, custom photography of the medals and a documentary of the making of the medals.
Team Credits: Brad Carpenter, Host; Kevin Jones, Designer; PopFizz, Production; Bill Waldorf, Photographer; Mary Blair, Account Manager; Cindy Todd, Client/Consultant; Joe Thompson, Client and Convention Chair
When Bryan and April first started Born This Way Body Arts they knew there was a market in Knoxville for a higher end body piercing and tattoo studio. The branding needed to express their vision, recede to showcase their artists and work, and branch out to be included on building signage and merchandise.
Team Credits: April Thomas, Client and Art Direction; Bryan Allen, Photographer
