Tennessee Fund is the fundraising arm for the University of Tennessee’s Athletics program. Each year they provide support for student athletes, facility improvements and ultimately hope to improve the fan experience related to all university sports. For many consecutive years, we have designed the Annual Guide Book that promotes membership through season tickets and premium seating options. In 2021, a new website launched to become a digital resource to help showcase the benefits of membership, encourage giving and provide an interactive tool for prospects or current members interested in upgrading their membership tier.
Additional past campaign support for the Tennessee Fund included marketing collateral for the Campaign for Comprehensive Excellence, a $154.2 million facility improvement and Renewing Academic Commitment (RAC) program.
Team Credits: Matt Montgomery, UX/UI Director; Katie Marshall, Designer; Stephan Zerambo, Technical Director; Adam Wilgus and Will Crockett, Client; Brea Pate, Account Manager