Visit McMinnville, TN went through a rebranding effort in order to promote the area and attract new visitors. The charming downtown, business community and natural beauty of McMinnville make it a hidden gem located between Chattanooga and Nashville, TN.
We invited influencers to create content while allowing a nimble production crew to come along as they explored all the sights, sounds and tastes of the area. Within the first two weeks of launch, the first influencer video garnered more than 95,000 views.
Team Credits: Tuyen Ho, Art Director; Taylor Walters, Executive Producer; Ben Maxey, Motion Designer; Open Fire Media, Video Production; Mandy Eller, Client; Natalie Allen, Influencer; Tight Loops Fly, Influencers