Discover Greenwood needed a new brand system and seasonal tourism campaigns to market their destination within a driver market radius. Ready to Ride was created during the COVID-19 pandemic to encourage safe travel by way of close-to-home road trip adventures.
Stories of Greenwood, another seasonal campaign, used local experts to help visitors learn about what makes Greenwood so special to live, work and play.
Team Credits: Kevin Jones, Designer; Katie Marshall, Designer; Mary Blair, Account Manager; PopFizz, Production; Kelly McWhorter, Client