Augusta, GA, most famously known for hosting the Masters each year, had a challenge of showing visitors all facets of what they could see and do throughout downtown Augusta and the Savannah River Region. Our goal was to maintain the core audience group of active boomers, while attracting millennials and others to the vibrant arts community, African American history, and natural outdoor recreation areas. Due to successful integrated marketing efforts, the 2018 visitor impact totaled $553.44 Million in visitor spending with a total of 68,453,160 impressions delivered during 2018-2019.
Team Credits: Joseph Nother, ECD; Taylor Walters, Producer; PopFizz, Production; Tuyen Ho, Art Director; Laura Kathleen, Photographer; Mary Blair, Account Manager; Lindsay Fructyl, Client